SAVE THE DUCK
Year: 2021 - 2023
Role: Junior Art Director
During my employment at Save the Duck, I had the opportunity to work as a Junior Art Director in a dynamic and stimulating environment. Save the Duck is a leading brand in the sustainable fashion sector, and I had the honor of contributing to the brand's mission through my creative role.
- Creative Concept Development
- Collaborating with the Creative Director and the team to develop innovative creative ideas and visually engaging campaigns.
- My responsibilities included creating ideas aligned with the brand's values and messages, with a focus on sustainability and ethical practices.
- Visual Design and Branding:
- Contributing to the development and maintenance of the brand's visual identity, ensuring consistency across all marketing materials.
- Creating eye-catching visual designs for advertising campaigns, digital content, and printed materials.
- Campaign Execution:
- Transforming creative concepts into tangible assets, including digital and print ads, social media content, and promotional materials.
- Digital and Social Media:
- Designing and creating compelling graphics and images for social platforms, website banners, and email marketing campaigns.
- Collaborating with the e-commerce team to optimize images for sales channels.
- Photography and Art Direction:
- Participating in photo and video sessions, overseeing the creation of backstage video/photo content for social media publications.