LEGO
Year: 2021
Client: LEGO
Agency: Future Lions 2021
Role: Art Director, Motion Designer, Graphic Designer
🏆 Shortlist AKQA’s Future Lions
Every Idea Starts
On A Blank Piece Of Paper
Lego canvas wants to enable kids to turn their drawings into reality.
Canvas is using a scanning technology to turn 2D drawings and sketches into 3D Lego models.
Drawing plays a big role in kids development. It can help us learn to write and think creatively, develop hand-eye co-ordination, hone analytic skills, and conceptualise ideas.
Few activities come as naturally to young children as drawing. Whether your child’s medium is chalk on a sidewalk or crayons on printer paper, he or she likely enjoys the act of creating art.
Along with other forms of expression like dance and storytelling, drawing has numerous developmental benefits.